Bustees served a niche market of young women between the ages of 18 and 35 who find it difficult to shop for swimsuits that fit and support correctly, as well as cover appropriately, due to their busty build. Bustees produces fashionable, well fitted, and supportive garments for these young women while fusing the designs with the vibrant California coast lifestyle. As a kickstarter business, I did the digital marketing research and campaign to help promote the company.